Anbao 30th Anniversary Special | Partnership: Joining Hands with Master Kong, Dancing with the Industry Giant

The nationwide ban on white disposable foam plastic tableware rolled out by the state starting in 2000 unlocked a golden growth opportunity for Anbao. Under this ban, instant noodle manufacturers were required to replace foamed PP bowls with eco-friendly paper bowls. Chairman Xiao Nan recognized that the instant food sector represented a vast market and the pivotal starting point for Anbao to focus on food packaging. The enterprise resolved to become a qualified supplier for the industry, and formally set its market development goal: to serve leading instant food brands.

With this clear objective in place, two landmark milestones shaped Anbao’s growth trajectory: First, backed by its well-defined market positioning, Anbao secured the status of strategic supplier to Master Kong in 2003. Second, in 2004, Anbao entered an in-depth cooperation with international capital partner Uni-President (Thailand) Public Co., Ltd. As a listed flagship food conglomerate boasting abundant capital and robust industrial strength, Uni-President Thailand co-founded Anbao Paper Products (Thailand) Co., Ltd. with Anbao. Meanwhile, leveraging introduced foreign capital, the two parties jointly established Chongqing Taibao Paper Products Co., Ltd. in September the same year, realizing thorough integration of technology and capital.

To fulfill Master Kong’s supply demands, Anbao built production bases in Chengdu, Chongqing and Kunming respectively. Among its peers at that time, Anbao stood alone in adhering to the principle of “building factories wherever our clients operate.” The group also strengthened its standardized management system. In 2005, it became the first domestic packaging enterprise to obtain ISO9001, ISO14001 and HACCP food safety certifications, upgrading its comprehensive capabilities to meet the stringent requirements of top food manufacturers.

Marching forward side by side with Master Kong, the towering industry giant, alongside close collaboration with Uni-President Thailand, Anbao expanded its production footprint across multiple regions, continuously expanded production capacity and broadened market reach to achieve steady, sustainable growth.